Created in 1908 by Anna Jarvis from Grafton, West Virginia in honour of her late mother, Mother's Day is one of the few imported celebrations from America that doesn't necessarily require a high degree of dazzle and sparkle. Sure, the gift industry makes a big play of it and reaps those benefits, but it's happily relatively low key compared to the likes of Hallowe'en. Love and gratitude is at it's heart, and that's always a good basis for a celebration. And let's face it, none of us are immune to the commercial reality - make sure you take advantage of our 25% Mother's Day discount running to the end of the day itself.